Where the industry stands in terms of a downturn remains a question for many, and sales and marketing experts are no exception.

During a recent think tank held in conjunction with the Hospitality Sales and Marketing Association International’s Sales Leader Forum near Dallas, Allison Handy, SVP of sales, marketing, and revenue optimization at Prism Hotels & Resorts, posed this question: “Is our industry creating its own recession?

Hospitality 2020: 26 thoughts about 5 trends