Members had varying ideas for what the upcoming year will look like and how best to confront potential issues. “We see this next year being markedly different than 2019,” one ROAB member said. “No matter what region we’re looking at globally, there are concerns for different reasons that are intertwined.”

One challenge that came up was setting realistic goals versus being aggressive and trying to exceed the previous year’s numbers. “Do you set aggressive targets, RevPAR targets, knowing that incentives are tied to those to motivate and push for performance,” an ROAB member asked, “or do you set realistic targets knowing that the hotel teams are going to have to manage expenses?”