Marketers getting started with inbound marketing now are doing so in a more crowded content landscape than ever. You can’t start blogging and then declare inbound marketing doesn’t work when you’re a month in and don’t have any new customers from it yet.

That doesn’t mean it can’t be done, though. It just requires more patience. Well, that and content promotion methods that would have seemed like sci-fi ten years ago. Retargeting funnels? Proximity-triggered push notifications with deep links? Influencer-hosted virtual summits?