The new brand sits within the select service category and aims to bring people closer together by allowing them to work, eat or socialize in flexible communal spaces that encourage conversations and connections.

Caption by Hyatt properties will feature rooms and common areas that are flexibly designed in order to allow guests to move things around and make their own space for lounging and small events.

Social spaces will be “richly designed and unexpectedly put together” to encourage guests to stay and spark conversations. The hotels will also have a rotating calendar of DIY and hosted events from trunk shows to local beer tastings.