During Hyatt Hotels Corp.'s Q1 2019 conference call, President and CEO Mark Hoplamazian discussed the company's World of Hyatt loyalty program. He mentioned how first quarter enrollments increased 40% compared to last year.

Hoplamazian attributes part of Hyatt's loyalty program success to its partnerships with small luxury hotels (SLH). More than 96% of the hotels in the SLH partnership program have seen bookings from World of Hyatt members with Italy reporting the most bookings during Q1 2019: 2,000 reservations across 27 hotels in 15 different cities.