It's an expression many tired travelers long to hear: We’re there. That’s now the name of IHG Hotels & Resorts’ new global marketing campaign for its Holiday Inn and Holiday Inn Express brands.

“We’re there” is meant to unify the two brands with a focus on the human connections they have helped form over the last 70 years. The first Holiday Inn opened in Memphis in 1952, and now the brand includes more than 4,000 hotels worldwide.