Naturally, it’s families you’ll be targeting generally with Easter offers – the kids are all off school, mam and dad are looking for a break, some well deserved peace, and a bit of fun for the little ones. But the right deal is what everyone’s after – especially a last minute shopper.

A fabulous offer is great, but will fall flat without proper promotion. It’s important to develop a solid channel strategy – will you be pushing this through hotel ads, Facebook, Youtube? Depending on budgets and a deep-dive into the platforms you’re most likely to reach your potential customers on, these are things that will help to guide you on how to get the best value for money out of your campaign.