The company has an enterprise marketing strategy, as well as individual brand marketing strategies to reach our customers and potential guests.

The enterprise marketing strategy speaks to the broad base of consumers who shop its portfolio of 17 brands across 113 countries, and our loyal customers who are members of Hilton Honors.

Simultaneously, Hilton's brand campaigns speak to specific consumer targets about individual brands. These efforts work together and build on one another to create a virtuous cycle.