Big hotels or big brands tend to have access to a lot of corporate functions, a lot of revenue management tools, marketing savvy and marketing departments. “They have dedicated resources to do everything they have to do. What we're doing is leveling the playing field.”

Therefore, LPS is building tools that are “extremely simple to use for small hotels but which put them in a competitive position versus the big guys. “In revenue management, we have a great tool called Rev+ which essentially provides any hotel, visibility on demand in their market, their competitive pricing versus their ‘compset’ in a real time manner, forecasting compression in the market, recommendations on pricing. These are usually services that only the big hotels have access to,” he said.