Historically, hoteliers only had to consider the traditional supply of hotels. However, supply is far different now than it was a decade ago. So for us to make smart pricing decisions, how can we properly assess that specific supply and demand in the market? How do we view the asset in the totality of its competitive set?

While there are trend reports that exists for the home-sharing base, there is certainly an opportunity for one of our lodging data sources to bring that supply space together and present a useful combined report of traditional and non-traditional units.