Observed on the Tuesday after Thanksgiving (also the charitable day of Giving Tuesday, for what it’s worth), Travel Tuesday aims to sling travel deals with the same sort of once-a-year urgency as its more established holiday-shopping counterparts.

Shopping holidays like Travel Tuesday, Cyber Monday and Prime Day exist for one simple purpose: To persuade people to spend money they would not otherwise spend. That’s not to say there aren’t good deals - there usually are. But the goal is to hook you with a good deal for something you already want in the hopes you’ll buy a few things you didn’t want, too.

Related: Travel deals you can expect on Black Friday, Cyber Monday, and Travel Deal Tuesday