The US giant has led the way in consolidating a highly competitive sector in digital travel, but one in which it believes it benefits from having regional brands with a heritage in specific markets.

The group now consists of seven meta brands: KAYAK, Cheapflights, Momondo, Checkfelix, Swoodoo, Mundi, and Hotels Combined.

And most recently restaurant booking platform Open Table has been brought under the auspices of the group to exploit the clear synergies with hotel room booking.