The Early Payment Benefit Scheme is essentially an automatic price equalization system through unilateral discounts. By shopping around across sites including your hotel website, Booking.com source the cheapest price available, discount this, and provide the guest with the lowest rate available.

So, for example: if your site’s rate is €90, and you’ve given a rate of €100 to Booking.com, they may decide to match your rate of €90. They will cover the cost of the €10 difference themselves to help ensure they secure the booking.