As part of their solution, Koddi has integrated key Google Ads bidding and reporting functionality into the Koddi platform for seamless campaign optimization. The platform will also enable hotel brands the ability to keep critical historical data from previous campaigns and also offer a single source for reporting. Koddi’s approach will enable advertisers to leverage additional Google Ads capabilities, without increased complexity.

The platform adaptation will help reduce Google Ads migration time, demystify bidding combinations, manage campaigns, and implement new campaign strategies.