Business customers continue to be a huge target for the travel industry, and today a startup has raised a tidy sum to help it double down on the $1.7 trillion opportunity. Lola.com - a platform for business users to book and manage trips - has raised $37 million to continue building out its technology and hire more talent as it takes on incumbents like SAP targeting the corporate sector.

Co-founded by Paul English and Bill O’Donnell - respectively, the former CTO/co-founder and chief architect of the wildly successful consumer travel booking platform Kayak - Lola originally tried to fix the very thing that Kayak and others like it had disrupted: it was designed as a platform for people to connect to live agents to help them organise their travel.