Bonvoy replaces Marriott Rewards, The Ritz-Carlton Rewards and Starwood Preferred Guest.

TV ads will break Sunday during the 91st Oscars, featured within an insulated commercial pod during the ABC broadcast. The campaign also includes digital video, mobile, print, social media, out of home, and cinema, as well as special events and member access to partner experiences around passion points like sports and entertainment.

Marriott is bolstering its roster of experiential marketing partners by entering into a multiyear agreement with Premier League powerhouse Manchester United Football Club.