In early December, LIFEWTR and Marriott Hotels announced a collaboration to create a new in-room augmented reality (AR) art experience. The partnership created a key from that usually boring hotel bottled water to unlock a new AR experience.

Guests can scan the LIFEWTR tag on in-room water bottles at participating locations and then open Facebook, where the AR experience takes place inside Facebook Camera. The code on the bottle unlocks an AR art gallery, allowing guests to choose and place virtual artwork in the room. As a Facebook Camera feature, guests can then snap a photo of their room with the virtual artwork to share on social media.