Marriott International is rebranding its loyalty program Marriott Bonvoy, a name that will encompass its Marriott Rewards, Starwood Preferred Guest (SPG) and Ritz-Carlton Rewards platforms.

Starting Feb. 13, the Marriott Bonvoy logo and branding will roll out across Marriott properties, marketing and sales channels, digital platforms, mobile and cobranded credit cards.

The Marriott app will also be revamped and will automatically update to become the Marriott Bonvoy app on Feb. 13. The SPG and The Ritz-Carlton Rewards apps will be deactivated.