The brand is essentially a rebrand of Marriott’s Tribute Portfolio Homes, a pilot brand that started in London in 2018, and since expanded to Paris, Rome and Lisbon.

The brand will comprise more than 2,000 vacation rental properties in the United States, Europe, the Caribbean and Latin America. Marriott hopes this foray into alternative accommodation appeals to their loyal customer base and encourages them to book such stays with Marriott instead of competing brands.