These commission contract negotiations between online travel agencies and large hotel chains happen every few years. Typically hotel brands have limited leverage because they can’t afford to be left off of listing services like or, industry experts say.

But Marriott might have more clout in the wake of its acquisition of Starwood Hotels & Resorts Worldwide two years ago. This showdown with Expedia is an early test of its bigger-is-better strategy.

“When they negotiate with the [online travel agencies], everyone is paying attention. Then everyone follows suit,” said Max Starkov, founder of digital consulting and marketing firm HEBS Digital.