To be successful in this era of convergence, travel providers must think more strategically, not just about inventory, but about how they’re selling entire experiences. With convergence, new revenue streams are up for grabs and these extend well beyond the traditional traveling ecosystem.

Now, staying competitive means using data to actually understand potential customers and where they are on the path to purchase, all so they can make more strategic decisions to earn customer loyalty. As convergence continues, travel marketers with the best multichannel strategies will win.