Findings from the first-of-its-kind infographic outline key root issues surrounding rate parity for hotels, such as wholesalers that break the chain of contracts between hotels and Online Travel Agents (OTAs) by selling discounted rooms to non-contracted OTAs, effectively allowing them to undercut hotel room prices significantly.

Additionally, the Annual Hotel Parity Review provides a benchmark for hoteliers to understand parity performance in different markets across Europe and North America.