The free white paper is based on a study which was undertaken in collaboration with the IUBH International University of Applied Sciences and the travel company TUI. The study narrowed down its target group to consumers of the age of 18 to 28, born between the years 1990 and 2000 and unveils their preferences in terms of consuming online review content.

Furthermore, the research reinforced the importance of review scores and widgets on hotel websites, OTAs, and tour operators, along with their role in guiding the purchase decisions of modern travelers.