Globalization and integration of the tourism industry has created many opportunities. Consumers increasingly demand a more personalized tourism experience, and tourism products are gradually becoming more diversified.

In order to cater to increasing demand for personalized travel, Ctrip has been working closely with overseas local partners and providers to provide travellers a full range of options; not only air tickets, hotels and car services, but also local day trip, cuisine and shopping suggestions. Ctrip Group has grown into a one-stop travel platform, which accompanies travellers for the duration of their trip.