E-commerce giants such as Amazon and Netflix have taught consumers that finding and buying their favorite products and services can be effortless and instant. Modern-day travelers expect the same level of convenience and personalization when they browse and book hotels.

While some hoteliers may think that these tactics can only be used by the biggest players with the deepest pockets, this is not true. Hotels can replicate key e-commerce tactics to ensure that their websites cater to digitally savvy travelers and compete with the best of them.