The integration will see On the Beach offer direct flights to Dubai from eight UK airports. The online travel agent will introduce medium- to long-haul holidays, which will focus on Dubai and Arabian Gulf beach resorts such as Ras Al Khaimah.

On the Beach is now directly contracting its hotels in the region, focusing on four- and five-star properties in Dubai with a mix of board basis options, and all-inclusive properties in Ras Al Khaimah.