This is because the large majority of modern travelers read and consider reviews before making a booking decision. If you decide to leave out guest reviews, users will easily go from your page to another one that includes them.

Keep in mind that 99% of travelers look at reviews during their hotel search and 68% of travelers look at more than 6 reviews, so the demand is there and it is definitely strong.

What kind of reviews work best, and what do travelers prefer and what do they respond to best when searching for an accommodation.