Parity Insight is OTA Insight’s most recently launched product that provides an instantaneous snapshot into parity performance across hotel portfolios, with the added ability to drill down into hotel-level parity issues in real-time. Through an easy-to-use and consolidated dashboard, the innovative tool monitors whether room rates are in parity, cheaper or more expensive across major OTAs and wholesaler OTAs, and allows the users to take instant action to fix the issue.

NH Hotel Group will also be utilising OTA Insight’s technology to help uncover wholesalers who may be involved in the onward distribution of packaged rates by using the chain-level Parity Manager solution.