For example, India-based QuaQua employs highly interactive and dynamic video content to “engage and inspire” travellers, shared Purav Shah, its founder & CEO, at Digital Travel APAC 2019 in Singapore last week.

Using data from customers’ viewing history and booking preferences on the website, the OTA recommends and dynamically curates videos and stories for its users; and when building a personal itinerary of tours and activities, it filters out products that the traveller has previously booked, and instead recommends destinations similar to where they have already visited.