Results of joint research from travel data co-operative Sojern and Phocuswright involving a survey of 5,782 online travel customers from seven countries was presented at the event.

Maggie Rauch, senior director and head analyst at Phocuswright, said she expected internet penetration in APAC to rise for its current level of 47% to above 50% “and keep going”.

APAC is currently just behind the US on 50% and the continued rise is expected to be driven by mobile phone adoption as consumers in emerging markets leapfrog desktop.