PhocusWright saw speaker after speaker highlight Google’s growing threat, but Opodo parent eDreams Odigeo issued the most direct warning and predicted regulation of Google was coming in Europe and the US.

Describing the search engine as the “elephant in the room”, Guillaume Teissonnière, general counsel of Europe’s largest OTA, accused it of skewing the market, changing customer behavior and stifling competition and innovation.

Related: Google’s search for its ‘next act’ is harming travel firms