The term overbooking gets a bad rap. When you say “overbooking,” you can see the reluctance in a GM’s face, but it’s an issue of connotation.

For example, if you say someone’s “frugal,” some may see that as a negative - they’re cheap - while others may see it as a positive - they’re financially responsible. So, first we need to help the industry see overbooking in a more positive light.