As part of the partnership, Oyo and Ctrip will collaborate across multiple areas of business, including demand generation by providing access to customers of both brands, online-to-offline services integration, data operation and branding.

The Oyo-Ctrip tie-up will enable both the brands to leverage their synergies while offering everyday travellers easy access to good-quality affordable living spaces, Oyo Rooms said in a statement.

Related: Oyo CEO shares plan for making the ‘most-loved’ brand