Presenting at this year’s MarketHub 2019, Martin Kelly of Phocuswright discussed how to capture the consumers, especially those from Asia and the Pacific.

He opened with APAC travelers work hard for their money and reward themselves with traveling to various places. This is proven by the travel bookings from the region amounting to USD 420 billion in 2018 and is expected to increase to USD 480bn in 2020.

1.4 billion people strong, the Chinese make up a large percentage of APAC travelers. Capturing Chinese travelers is like netting a big fish. They travel in throngs and have money to spend.