Featuring a straightforward points exchange structure, I Prefer Alliance allows partner hotels to incentivise their respective loyalty members by extending access to the Preferred Hotels & Resorts portfolio where they can earn and redeem points.

Through I Prefer Alliance, partners can extend the full benefits of I Prefer Hotel Rewards to members of their own loyalty programs upon every eligible stay. The points exchange structure for each I Prefer Alliance partnership will be unique to the structure of each individual partner’s program.