With more relevant content, hotels can increase organic visibility. Since blogs provide the opportunity to frequently add new content, Google and other search engines can serve your website listing in more organic search queries. Additionally, blog content about your hotel’s destination will position your brand as a destination expert, build trust with potential guests, and allow them to find useful information and answers to their questions without having to search elsewhere on the internet.

The guest includes top of funnel travelers who are usually looking for more information on the hotel or its destination. They are using search engines and social media to discover websites and content.