As the old saying goes though, if it ain’t broke, don’t fix it. Image optimisation works essentially the same way it did a decade ago - new algorithms have been introduced that penalise the misuse of keywords, but aside from that the basic principles have stayed the same.

How long has content been a buzzword for now? OK, forever, but its importance as an unwavering, necessary component of your marketing mix only grows by the day. SEO and content, like any of the legendary couples throughout history, need each other.