It also serves as a key in reaching guests and sharing why they should stay with you. In other words, it allows you to reach out and build customer awareness, convey core values that reflect your brand’s image, communicate unique selling points and encourage customer loyalty.

For hoteliers competing for travelers’ mindshare in the hospitality industry, there is a wide range of digital marketing strategies to turn to. However, there’s one strategy gaining momentum you need to be aware of to help drive increased bookings - contextual marketing.