Global and UK political and economic uncertainty, high industry cost inflation, and increasing difficulties in recruiting and retaining staff means that hoteliers need to adopt tech-enabled solutions, increasing efficiency, reducing processes, managing data and enhancing the customer journey.

To assist with this, PwC has looked at several areas of increasing interest for hoteliers and investors - guest-centric transformation, cybersecurity and deals. The company explores the disruptions affecting the sector and look at how hoteliers can capitalize on new challenges to create opportunities. PwC also considers what the future may hold for EU nationals working in the UK hotel industry.