These numbers extrapolate to an estimated $5.4B in total revenue and just under $10B in lost revenue over the course of a full year.

With first-party data gathered from more than 18,000 hotel properties across over 50 hotel brands, the Hospitality Industry Report looks at global trends including site visitation, likelihood to complete a booking, and site activity prior to booking.

The report also analyzes trends in booking details such as lead time, length of stay, and booking values. The data is aggregated to show trends over time as well as by hotel tier.