Thanks to the attribute-selling model (ABS), travelers won’t be limited by arbitrary choice taken by hotel owners, general managers or revenue managers, but they will be able to create their experience by choosing between hundreds of different attributes.

ABS is a bubble-up process: The more attributes travelers add (such as “room amenity type,” “rate plan type” and “meal plan type”), the narrower the results. The system will, finally, scan the entire hotel database, returning with only the best results, fixing the “filter bubble” problem we’re experiencing more and more in the industry.

Related: A closer look at attributed-based selling