But while revenue management has evolved and diversified, the discipline shouldn’t stray too far from the basics, according to panelists at a Hotel Data Conference session titled “Stop revenue-managing everything!”

Panelists said in hotels, rooms revenue is still revenue management’s biggest obsession. Perhaps food-and-beverage revenue gets a slice of attention, but panel moderator Chris Crenshaw, VP of digital data solutions at STR - the parent company of Hotel News Now - said the airline industry remains so much better at concentrating on fee revenue.