Earlier this summer, high-level executives from a diverse group of companies gathered for a roundtable hosted by revenue management solutions company IDeaS. The roundtable, titled “Revenue innovation, profitability, asset value, and the future,” gave its participants an opportunity to speak frankly about issues affecting the hotel industry and new technologies that they feel will have a profound impact in the years to come.

Right away, the panelists noted that while the hotel industry continues to do well, the industry isn’t as solid as it was. Part of the decline can be attributed to a slowing of group business, but also the fact that leisure travelers aren’t booking as far in advance.

The roundtable participants agreed that finding the right balance between technology, labor, and guest experience is key to hotels’ ongoing success through the end of the cycle and into the next.