With more content for travelers to choose than ever before, it can sometimes be difficult to cut through the clutter. This means that travel agents are more relevant than ever before, acting as strategic allies for travelers on a quest to book the best fare, and holiday.

Travel professionals reveal that those aged between 35-50 make up close to 60% of their customer base, proving that despite the rise of online platforms meant to facilitate personal bookings, there’s nothing quite like having a professional to help enhance the booking experience.

What’s more, a whopping 3 in 5 respondents indicate that personalized requests are the main reason why customers reach out, allowing them to create unique packages that reflect each traveler’s needs.