The company says the Intelligent Retailing platform, which will be ready later this year, enables hotels to offer rooms in a more flexible way based on attributes as well as bundled services.

It says the technology is the “next evolution” of the central reservation system with the thinking that going forward the CRS will become the “brain of the organization” with more and more capabilities coming from it.

The technology will only be available via direct channels including the Sabre property management system, hotel call-centre and the hotel’s own website.