Speaking at the Revenue Management and the Connected Customer conference organized by Revenue by Design, Clinton Campbell, commercial director at Apex Hotels, said systems need to become more intelligent, more connected to the customer and, importantly, more to the fore.

“We will be forced to implement change in 2019 as hiring will become harder and business rates are continuing to rise. The industry will continue to automate many manual experiences. In the next 18 months, we will see some dramatic change,” Campbell said.