Every data point from the off-site acquisition path influences the on-site conversion experience and vice versa. Major OTAs and eCommerce giants rely on this approach to succeed, and hotels need to learn how to make acquisition and conversion work smarter together if they want to remain competitive in an evolving market.

Whether it’s Amazon, Etsy or eBay, the immense success of these eCommerce giants can be directly attributed to their ability to capture, analyze and implement customer data across every part of the user journey.

They use acquisition data from search history to match each user's wants and needs on the website. Then, through conversion data that’s collected across thousands of customer personas on-site, they can make accurate business decisions during the payment process and beyond.