Every communication needs to be both relatable and convincing. Stories that are immersive and authentic become something others want to be a part of. When your audience is clamoring to join up with your brand, you’ll not only stand out from your competitors; you’ll book rooms.

Creating a compelling brand should be your finish line. So what if you’re just passing go, still piecing together a consistent and cohesive digital footprint? Nowadays, most stories take shape through social media, so start there.