Sojern, known for its traveler path-to-purchase data and innovative travel marketing and distribution solutions, announced that growth equity firm TCV has led a $120 million financing round in Sojern.

Sojern offers a scalable model for driving bookings through a blend of programmatic display, video, social, mobile and native advertising tailored to reach travel audiences as they move through the process of planning and researching an upcoming trip. The company has closely followed trends in travel marketing, acquiring Facebook and Instagram Marketing Partner Adphorus in late 2017, testing into connected TV, and making its real-time audiences available to top clients via a programmatic in-house offering.