This year revinate found that for the first time, there are signs that guests’ interest in writing online reviews is waning. Although the number of reviews is still growing year over year, overall global review volume growth decelerated in 2018. The number of reviews grew by only 8%, compared to 27% growth in 2017.

The report also shows a shakeup and consolidation among the top review aggregators. In 2018, 84% of all global reviews came from just the top 3 sites, with a new leader, Google, emerging. Booking.com contributed 33.9% of reviews and TripAdvisor contributed 13.6% to round off the top 3 For comparison, in 2017, the top 4 online review sites by review volume (Booking.com, Google, TripAdvisor and Facebook) contributed 74% of the review volume Revinate analyzes.

Download: 2019 Global Hotel Benchmark Report